
Here’s what we think about maps…
• Maps should be
clean and crisp.
• Maps should unfold and refold effortlessly.
• Maps should be easy
to find, easy on the eyes, and easy
to use.
• Maps should be durable, functional, accurate, and complete.
• Maps should help you find where you are and help you get where you're
going.
• Maps should look nice wherever you choose to put them.
• Maps should be useful however you choose to use them.
• Maps should never cost you money.
Here’s what we think about business, life, and pretty much everything else…
• We like "win-win"
situations.
• We like things that have real, tangible, and obvious value.
• We like to keep our promises, and we like people who do the same.
• We like to deliver more than what is expected.
• We like to have fun doing our jobs.
• We like honesty, simplicity, and clarity.
• We like people who see both the "forest" and the "trees".
• We like making money just as much as the next guy... but not at
the expense of the next guy

Amerigo
Vespucci
"Map Guy"

Samuel
de Champlain
"Map Guy"